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Get Breaking News on your cellSuper Bowl ads: Fourth quarter, Coke bookends
8:28 PM Sun, Feb 03, 2008 | Permalink
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February 2008
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Close of the third quarter, opening of the fourth is bookended by Coke's two Superbowl commercials. The first, contributing to the animation trend, isn't a cartoon but features three cartoon characters. It's parade time in NYC, and Underdog and Baby Stewie (from Family Guy) start a high-flying fight through the downtown canyons of highrises over a giant balloon coke bottle. Just as the coke seems about to fly off, out of nowhere appears a giant balloon Charlie Brown to snag the Coke and finally, after decades of missed footballs and treebound kites, be the winner. Up next is a spot pairing up political opposites, democratic pundit James Carville and former Republican frontman Bill Frist. They're arguing on some talk show, James ends up having to buy Bill a coke. They take off for an impromptu sightseeing tour of D.C. that includes zipping around on Segways and taking in a basketball game. It's, you know, cute in a syrupy-sweet kind of way. But this is Coke, after all. |
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Comments
Posted by Brian B @ 8:45 PM Sun, Feb 03, 2008
Coke kinda wins... Geico cavemen seems to not be national... too bad.
Game, amazingly is becoming more interesting than the ads.
Posted by Leslie Snyder @ 8:46 PM Sun, Feb 03, 2008
I liked the Coke political-friends ad. Kind of refreshing in this pre-Super Tuesday time.
And come to think of it, how refreshing to have four hours or so without running into politics. It could have been exciting to see a funny campaign ad ... but probably too spendy, in the words of that H&R Block commercial.
Posted by Malecia @ 5:35 PM Mon, Feb 04, 2008
I'm late to the game, Tom. But the best Super Bowl commercial was for, uh, Hyundai. The new Hyundai Genesis, to be exact. It was simple, and I was surprised. Very surprised. You just see this fancy car driving around and then in a voice-over a man says something like, "You're probably expecting some sort of twist. Well, here it is." Then they show the grill. I could not believe it was a Hyundai.
Second place goes to FedEx and the carrier pigeons, which made me have a coughing fit.
Since this was the first time in years that I've watched a Super Bowl uninterrupted (or I wasn't working), is it normal for them to show commercials that aren't new? I noticed a few toward the end.
The game was fabulous! Stunning!
Posted by jack @ 10:03 PM Mon, Feb 04, 2008
Pre-Game hype equals post-game fizzle
The two spots we heard the most about in the days building up to the game were Pepsi's big spot featuring deaf people and wall-to-wall silence. It was supposed to be the brilliant clutter-cutter: the sound of silence. Sounds great (hah!) except it didn't screen.
By the way Tom, just thought I would tell you, this commercial did air, but it was in the pre-game, probably about 4 to 4:30 p.m. It was great, one of the best, didn't make it during the game though.