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Get Breaking News on your cellSuper Bowl ads: Halftime recap: what's the deal with dancing lizards
7:07 PM Sun, Feb 03, 2008 | Permalink
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February 2008
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As a preview to the Sobe Lifewater halftime show, we got the spot featuring dancing, candy-colored lizards. What's the deal, how to explain advertisers' fascination or their presumption of our fascination with dancing/talking and otherwise anthropomorphic lizards. If beer or car insurance commercials weren't enough now we have lifewater, which as far as I can tell is Madison avenue slang for colored and no doubt vitamin-fortified (and caffeinated, perhaps?) water. A beautiful woman dances with the troupe of polychromic lizards who occasionally snap up a bug or break wind (funny stuff), all to the tune of Michael Jackson's Thriller. It's all intended to get you interested in clicking over to www.thrillalicious.com. |
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Comments
Posted by Brian B @ 7:19 PM Sun, Feb 03, 2008
Geico strikes back... cavemen win!