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February 2008
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« Super Bowl ads: third quarter, another follow-up ad |
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| Super Bowl ads: third quarter, another celebrity »
Forget beer or soft drinks, water is the hot beverage this Superbowl. Once upon a time it was Michael Jordan and Pepsi, this time it's Vitaminwater and Shaquille O'Neil. He's a jockey, riding his horse to an improbable victory. It's a funny sight gag, the giant Shaq on horseback amid a field of tiny jockeys. One of the jockeys slaps him in the crotch to get his attention while he's standing in the winner's circle -- you gotta love that. |
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