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1:33 PM Fri, May 02, 2008 | Permalink
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May 2008
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Less than a month until the SATC movie opening, but the cross-platforming promotainment has already begun. The movie is sure to be a showcase of cutting-edge product placement -- Manolo Blahnik should get a co-star credit, and it's clear plenty of companies are going to be look to hitch a ride on the gals' upscale wagon. For a taste of things to come, check out Skyy vodka's web site. It contains a Sex and the City section where you can engage in all sorts of virtual SATC-themed merriment, including a list of cocktails based on each of the characters. So there's a Carrie, a Miranda, a Charlotte, a Samantha and even, a Big. Guess what each of this concoctions contain -- that's right, Skyy vodka. The sole exception, of course, is Big's manly highball -- Cutty Sark with a healthy splash of Cinzano Rosso vermouth and three dashes of peach bitters.. Then again, it says something about what a woman's world SATC is when the manliest drink offered is garnished "with a peach slice." |
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