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Press Tour: The End of a Trend?

7:15 PM Mon, Jul 14, 2008 |
Tom Maurstad   E-mail   News tips

Thanks to the breakthrough success of shows like Lost and Heroes, it wasn't all that long ago that "serialized" television was all the rage. Over the past couple of years, while trumpeting new series at TCA events, producers talked enthusiastically about the depth of storytelling and audience connection/interaction made possible by the serialized style -- in which the arc of a story runs over an entire season with each episode acting as more the chapter in a book than a stand-alone experience -- and held it out as the killer-app strategy that television could apply to counter the YouTubing of viewers' tastes and habits.

Well, flash-forward to Monday at the Beverly Hilton and Fox's first day at this summer's Television Critics Association and guess what? Serial-style storytelling is dead and long live stand-alone episodes. The first hint of this change of tune came during the morning session with the producers and cast of Fringe, the new sci-fi-themed series from Lost creator J.J. Abrams and his Alias collaborators, Alex Kurtzman and Robert Orci.

Responding to a question that referenced the confusion and difficulty that many people experienced in trying to watch Lost, Mr.Abrams recalled the time he was at a friend's house and started watching an episode of Alias. "Within a few minutes I was totally lost. I found it totally impenetrable, so that gave me the chance to experience it from that direction."

To avoid viewer confusion and frustration, Fringe will try to be "an experiment" in which there is an overarching "end game," with all the embedded clues and codes fans of the serial genre love to blog about and theorize over, and a show in which each episode is its own "stand-alone experience."

"You don't have to watch episodes one, two and three to watch episode four," Mr. Abrams said. "it's going to be a different sort of paradigm week to week," offering the further reassurance that Fringe "doesn't require insane, absolute dedication."

The anti-serial backlash was expressed even more explicitly during the afternoon panel with the producers and cast of Terminator: The Sarah Connor Chronicles. After a questioner noted the show's strong opening and subesequent dip in ratings during its debut season, creator Josh Friedman explained that on "both a macro and a micro level," the show was making some second season adjustments. "The first season was heavily serialized and this season the episodes are going to be more self-contained."

When asked why, producer James Middleton snappily replied "because we wanted to."



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