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The WB coming back as online network

2:01 PM Thu, Aug 14, 2008 |
Tom Maurstad    E-mail  |  News tips

The WB is returning as TheWB.com, the latest experiment in bridging/blurring the chasm between television and the Internet. A beta version of the site is scheduled to be up and running on August 27.

While the immediate draw for curious clickers may be the stable of WB shows available -- shows like Veronica Mars, Smallville. One Tree Hill and Everwood -- the WB.com hopes to be more than just an online viewing library. The site has lined up big-name producers like McG and Josh Schwartz to create original content/series. The site is also planning to partner with Facebook to get that whole social-networking buzz thing working.

We'll see.




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